The Berenstain Bears TM

Privacy Policy

Last Updated as of August 22, 2023

Welcome to (the “Site”), the official website for the Berenstain Bears.  This website is operated by Berenstain Enterprises, Inc. (collectively, “we,” “us” or “our”).  This Privacy Policy (this “Policy”) explains how we collect, use and protect information that we learn about you as a result of your interaction with us through the Site and your use of any services provided through the Site (the “Services”).

By accessing any part of the Site or using the Services, you agree to our treatment of the information you provide to us, and information we otherwise derive from the operation of this Site, in accordance with this Policy.  This Policy is part of the Terms of Service governing your use of the Site and the Services. Please read this Policy and the rest of the Terms of Service.  If you do not agree with any part of this Policy, you should not use the Site or the Services.  

We may change or revise this Policy at any time, for any reason, and without notice.  Your continued use of the Site or Services after we have done so signifies your acceptance of any such changes or revisions.  For this reason, please visit this page on a regular basis to ensure that you are familiar with the most recent version of this Policy. You can contact us with any questions or concerns you may have about this Policy at

This Policy is effective as of the “Last Updated” date set forth above.  This policy does not apply to any other website that you may be able to access from the Site, which may have its own data collection and use practices and policies.

Children’s Privacy 

We encourage parents and guardians to spend time online with their children and to participate in the activities offered on the Site, including tools intended to help educate children.  Our goal is to ensure that parents are able to adequately protect their children’s privacy, especially with respect to their use of the Site.  We collect and use information in a manner that is intended to fully comply with the Children’s Online Privacy Protection Act of 1998.  We strongly encourage you to discuss privacy and restrictions on your child’s use of the Site before letting your child use this Site and, in particular, before you or your child enters any personal information on the Site.

To help you protect your children and their use of the Site, we provide a form for you to sign and mail to us which will allow you to (i) review any personally-identifiable information we have collected from your child, (ii) update, revise or otherwise edit that information, (iii) delete that information, and/or (iv) stop us from collecting any more personally-identifiable information from your child. 

We try our best to limit the information we collect from Site users who have identified themselves as children under 13 to information that isn’t personally identifiable.  Depending on what your child wants to do, we may ask for personally identifiable information, like email addresses, when your child wants to engage in certain activities, such as to receive our newsletter and/or receive a response to letters to the Berenstain Bears, where this type of information is a necessary part of that activity.  We will always strive to collect as little personally identifiable information as possible in light of the relevant circumstances.  

To the extent we do get personally identifiable information from Site users who have identified themselves as children under 13, we will only use it in furtherance of the specific activity for which it was collected and for related purposes, such as sending messages relating to that activity and answering questions about such activities that your child may submit to us.  We will only share such personally identifiable information with third parties that have partnered with us or been hired by us to participate or assist in the relevant activity for which the information was collected in the first place, and then only to the extent such third parties have agreed, in writing, to comply with this Policy.  We would also disclose personally identifiable information about your child to the extent necessary to enforce the Terms of Use and to comply with any applicable law or regulation or the order of any court of competent jurisdiction.  Finally, if we sell the Site or all or substantially all of our business relating to the Site, we would also give your child’s personally identifiable information to the buyer, but only if they agreed in writing to be bound by this Policy.

Remember that we update this Policy from time to time.  If, after updating this Policy, your child does not use the Site, personally identifiable information about your child that has been previously provided to us would continue to be governed by the Policy in force before; however, once your child uses the Site after we have updated the Policy, the Policy as updated will govern our use of your child’s personally identifiable information.   

If you are a minor who is at least 13 years of age, you represent to us that you have the permission of a parent or legal guardian to access and use the Site and to provide to us any information provided in the course of your use of the Site. 

The Type of Information We Collect and How We Collect It

By accessing or using the Site, you may provide us with two types of information:

(1) personally identifiable information that you voluntarily choose to disclose to us, such as your name, and email address; and (2) non-personally-identifiable information, which we collect through the use of technologies such as “cookies,” “web beacons” and/or “weblogs.” 

You do not need to submit personally identifiable information to access the Site, but if you do not want to disclose certain personally identifiable information to us, you will not be able to access some of the Services.

We collect personally identifiable information when you create an account (needed to access certain Services) and make changes to that account; subscribe to receive newsletters and/or updates, or correspond with the Berenstain Bears characters; contact us at to receive customer or technical support.  

In some instances, we may require you to provide your email address and/or other personal information in order to access certain Services or use certain functionality on the Site, such as signing up for newsletters.  The Site provides links to third-party websites to purchase products or services that are featured on the Site, such as a third-party vendor or retailer.  Such transactions will be subject to the terms and policies of such other websites, and accordingly, we take no responsibility for the privacy of your information collected by such websites in connection with your purchase. 

We may collect other types of information (known as demographic information) such as your gender and interests. This demographic information may be associated with your personally identifiable information, but we will not share it with others in a manner that directly associates it with your personally-identifiable information.

How We Use Your Personally Identifiable Information

The personally identifiable information you provide to us will allow us to provide the Services, and handle/route your customer service questions or issues. We may also share your personal information with third parties for their direct marketing and promotional purposes, but only with your permission.  We may contact you by email with respect to your order of services or your account.  We also use your email address to send messages to you in response to your request to perform an activity in connection with your use of any of the Services.

When you provide us with personally identifiable information, you may be asked if you wish to receive news, updates, and promotion announcements.  If you say yes, we may contact you by email occasionally to inform you of such matters.  You are given the opportunity with each email notification to remove yourself from the Site email contact list.  

We may keep track of your interactions with us and may use information relating to your interactions with us to generate information about the popularity of certain of our Services and functionality and how users of the Site utilize different aspects of the Services and functionality.  We may use such data to design, develop and implement additional services and features of the Site and to improve the Services.

How We Use Your Non-Personally Identifiable Information

A “cookie” is a small file stored on your computer by a website to give you and your computer a unique ID.  A “web beacon” is a small file stored on a website page to identify when that page has been viewed by a particular visitor, and a “web log” is an aggregation of data about the use of a particular website (e.g., number of visitors). 

We may use “cookies,”  “web beacons,” “weblogs” and similar technologies that may be developed from time to time to collect information, on an aggregate basis, about how the Site is used.  This information may include the date and time of visits to the Site and time spent on the Site.  You may not realize this information is being collected.  

Depending on your browser and related programming configurations you utilize, you may be able to disable, block or otherwise control the use of these technologies (please consult instructions for your web browser).  However, if you do so, it is possible that some parts of the Services will not be accessible to you.

Our servers automatically record information that your browser sends whenever you visit the Site.  This information includes your Internet Protocol address, your browser type, and version, which Services you use, and when and how long you use them.  We use this information to monitor and analyze how users use the Site and Services, to provide customer service, and to maintain and improve the Services.

Sharing of Information 

We may use your personally identifiable information to provide analyses of our users in the aggregate to current and prospective partners, advertisers, and other third parties.  We may also disclose and otherwise use, on an anonymous basis, affiliation, position, interests, and other non-personally identifiable information about users.  

In addition, we will share the personally identifiable information we collect from you under the following circumstances:

Protection of Rights 

We will share personally identifiable information if we have a good faith belief that (i) access, use, preservation, or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, or legal process, such as a court order or subpoena, or a request by law enforcement or governmental authorities, (ii) such action is appropriate to enforce the Terms of Service for the Services, including any investigation of potential violations thereof, (iii) such action is necessary to detect, prevent, or otherwise address fraud, security or technical issues associated with the Services, or (iv) such action is appropriate to protect our rights, property or safety or the rights, property or safety of our employees, users of the Services or others.

Asset Transfers 

If we become involved in a merger, acquisition, or other transaction involving the sale of some or all of our assets, user information, including personally identifiable information collected from you through your use of the Services, could be included in the transferred assets.   Should such an event occur, we will use reasonable means to notify you, either through email and/or a prominent notice on the Site.


If we become bankrupt, make an assignment of our assets for the benefit of our creditors, or otherwise become insolvent, we may transfer our rights in your personally identifiable information to others, but in such event, the recipient of those rights will be bound by this Privacy Policy. 

Service Providers 

We may share your personally-identifiable information with service providers that we engage for the purpose of processing information on our and your behalf.  Additionally, we may partner with other companies to process consumer surveys, fulfill prizes, or process, analyze, and/or store data.  While providing services for us, these companies may access your personally-identifiable information.  To the extent applicable, we require these entities to comply with this Policy and appropriate confidentiality and security measures.


Our Site provides you with the opportunity to affirmatively opt out of receiving communications from us and our partners at the point where we request information about you.  This Site gives you the option to end our use of your information and to cease receiving or otherwise having access to future communications or Services.

Your California Privacy Rights

A California privacy law that went into effect on January 1, 2005, the “Shine the Light” law, allows California residents to obtain a list of third parties to whom a business has disclosed personal information if it shares such information with third parties for their direct marketing purposes. However, if a business adopts and discloses in its privacy policy a policy of not disclosing customer’s personal information to third parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and by providing a cost-free means to exercise that right.

As stated earlier in this Privacy Policy, personal information submitted at the time of registration or submission may be used for marketing and promotional purposes only with the particular user or visitor’s permission.  Whenever a user or visitor to this Site agrees to allow us to collect personal information, we provide that person with an option to prevent such information from being shared for marketing and promotional purposes with third parties.  Furthermore, you may exercise this cost-free option at any time by clicking on the link:

Because the Service has a comprehensive privacy policy and provides you with details on how you may opt-in or opt out of the use of your personal information by third parties for direct marketing purposes, we are not required to provide you with the third-party list contemplated under California’s Shine the Light law.

Additional Information You Should Know About Third-Parties

This Policy does not cover the information practices of third-party websites linked to the Site.  Although we encourage such third parties to adopt and follow their own privacy policies, we are not responsible for their collection and use of your personally identifiable information.  You should refer to the privacy policies and statements of other websites or contact the respective webmasters of those websites to obtain information regarding their information collection, use, and disclosure policies.  

When you follow a link from our Site to a third-party site, or when you post or publish content to a third-party site, even originating from this Site, this Policy no longer applies and you will need to read the privacy policy of the other site to learn how your personally identifiable information will be handled on their website.  We are not responsible for any action or policies of any third party in connection with your purchase or visit to any website through the Site.

The Services may provide message boards, forums, and/or chat areas, where our users can exchange ideas and communicate with one another.  When you post to any message board, forum, or chat area, please be aware that the information you post is publicly available online and therefore any information you post, including your user name, is at your own risk as it will be readily available to other users.  Individuals under the age of 18 should be especially careful not to provide any personally identifiable information when participating in any area of the Site where postings are or might become public.

Control of Your Information

Should you subscribe to any third-party membership sites associated with the Site (such as newsletter membership), you may update or delete your personally identifiable information by accessing the “My Account” area of their Services page.  Please note that when you delete your account, they may retain your old account information for the purpose of internal account management and fraud prevention activities. 

Opting Out of Receiving Communications from Us

If you no longer want to receive our newsletter, or other services, you may unsubscribe from receiving it by replying to the “Unsubscribe” link at the bottom of the newsletter emails  Please note that you cannot unsubscribe from certain correspondence from us, including messages relating to your account transactions.


You agree that, in the event any dispute or claim arises out of or relating to this Policy you will attempt in good faith to negotiate a written resolution of the matter directly with us.  You agree that if the matter remains unresolved for forty-five (45) days after notification (via certified mail or personal delivery) that a dispute exists, the parties shall join in mediation services in New York, New York with a mutually agreed mediator in an attempt to resolve the dispute.  The cost of any mediation shall be shared equally by you and us.  Should you file any arbitration claims, or any administrative or legal actions without first having attempted to resolve the matter by mediation, then you agree that you will not be entitled to recover attorney’s fees, even if you would otherwise be entitled to them. 

Our Security Measures

Protecting your personal information is our priority.  

The personally identifiable information that you provide to us is stored on servers, which are located in secured facilities with restricted access, and protected by protocols and procedures designed to ensure the security of such information.  In addition, we restrict access to personally identifiable information to our employees, independent contractors, and agents who need to know this information in order to develop, operate and maintain the Site and Services.  All personnel who have access to this information are trained in the maintenance and security of such information.  

Please be aware, however, that no data transmission over the Internet can be guaranteed to be completely secure, and no system of electronic security is impenetrable.  For this reason, we cannot ensure or warrant the security of any information that you transmit to us or the security of our Services or databases.  You agree to assume all risk in connection with the information transmitted to us or collected by us when you use the Site or our Services.  You can help protect your personally identifiable information by using a combination of letters and numbers in your password, changing passwords often, using a secure web browser, and signing off when you are finished with your use of the Site on a shared computer. Please remember that you are responsible for maintaining the secrecy of your screen name and password for your account.  If you believe that your interaction with us is no longer secure, please notify us of the problem by contacting us at

International Users

This Site is hosted in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from United States law, please note that you are transferring your personal data to the United States and by providing your personal data you consent to that transfer and to our use of that information in accordance with this policy. When you provide personal data to us or our service providers or vendors, you consent to the processing of your data in the United States as the Site is operated in the United States.



How can you contact us?

If you have any questions about our privacy practices or this Policy, please contact us at:

Or by standard mail at: Privacy Questions P.O. Box 24 Ambler, PA 19002.

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